WhatsApp is one of the most popular messaging apps in the world, with over 2 billion users. But did you know that you can also use WhatsApp to share updates and information with your followers through a channel?
What is a WhatsApp Channel?
A whatsapp channel is a feature that allows you to broadcast one-way messages to an unlimited number of people who subscribe to your channel. You can use your channel to share things like:
- Written notes
- Images
- Videos
- Stickers
- Links
Unlike WhatsApp chats, channel updates are not interactive, meaning that your followers cannot reply or send you messages. They also won’t see your profile name, picture, or phone number. This way, you can keep your privacy and focus on delivering valuable content to your audience.
With what is on this guide, you will be seeing how to create a WhatsApp channel and share some tips on how to grow your audience and engage them with your content.
How to Create a WhatsApp Channel
Creating a WhatsApp channel is easy and free. You just need a WhatsApp account and a device that can access WhatsApp Web. Here are the steps to follow:
- Open WhatsApp on your phone, and go to the Updates tab.
- Tap the + sign and select Create Channel.
- Tap Get Started and accept the Terms of Service and Privacy Policy to create your channel.
- Add a channel name to finish creating your channel. You can choose to change the name again at any time.
- Customize your channel by adding a description and an icon. The description should tell potential followers what your channel is about and what kind of content they can expect from you. The icon should be an image that represents your channel and stands out from other channels.
Once that is done, congratulations to you, buddy you have created your WhatsApp channel. Now you can start sharing updates with your followers.
How to Share Updates on Your Channel
Sharing updates on your channel is similar to sending messages on WhatsApp chats. You can use the same tools and features that you are familiar with, such as emojis, stickers, GIFs, voice notes, etc. Here are the steps to follow:
1. Open WhatsApp Web on your computer and click on the Channels icon.
2. Select your channel from the list of channels that you have created or joined.
3. Click on the + sign at the bottom of the screen and choose what type of update you want to share: text, image, video, etc.
4. Write or attach your update and click on Send.
5. Your update will be delivered to all your followers who have subscribed to your channel.
How to Grow Your Audience and Engage Them with Your Content
Creating a WhatsApp channel is only the first step. The next step is to grow your audience and engage them with your content. Here are some tips on how to do that:
- Share a link to your channel on other platforms where you have an existing audience, such as social media, blogs, websites, newsletters, etc. You can find and copy the link to your channel from the channel info page by clicking on Copy Link.
- Encourage your followers to share your channel with their contacts who might be interested in your content. You can also create incentives for them to do so, such as offering discounts, giveaways, freebies, etc.
- Provide valuable and relevant content that solves a problem, answers a question, entertains, educates, or inspires your followers. Avoid spamming or sending too many updates that might annoy or bore them.
- Use different types of media to make your content more engaging and appealing, such as images, videos, stickers, etc. You can also use polls or quizzes to get feedback from your followers or test their knowledge.
- Be consistent and regular with your updates. Create a schedule or a calendar for your content and stick to it.
This way, you can build trust and loyalty with your followers and keep them interested in your channel.
Conclusion
WhatsApp channels are a great way to share updates and information with your followers directly through WhatsApp. They are easy to create and use, and they offer many benefits for both you and your audience.
By following the steps and tips in this guide you can create a WhatsApp channel that attracts and engages your audience and grows your brand awareness and reputation.